IRIS OS

IRIS OS is the software behind the Holobox — it runs every unit and manages the whole fleet. Content, scheduling and the interactive AI, for one display or fifty, from one place. It’s the difference between a hologram you own and a hologram estate you operate.

What runs on a single Holobox

On any one Holobox, IRIS OS drives what appears: pre-recorded content, a live 4K two-way connection with a remote person, or an interactive AI Hologram avatar — and the schedule that decides when each plays. Plug in power and internet and the unit comes to life; the software does the rest.

What runs across the fleet

The real work starts at the second unit. IRIS OS manages content, scheduling and the AI for every Holobox from one place, pushes updates to the whole fleet remotely, and keeps each unit in view — so a growing estate stays consistent and current without a visit to each site.

IRIS OS at a glance
Runs each unitPre-recorded · live 4K two-way · interactive AI Hologram, plus scheduling
Manages the fleetContent, scheduling and the AI for every Holobox from one place
RemotePush updates to the whole fleet and keep each unit in view — no site visit
ConsistentEvery location on-brand and up to date, from 1 unit to 50+
OnboardingPlug-and-play per unit — power + internet, live in under an hour

Why it matters for a rollout

A single striking hologram proves the idea; IRIS OS is what makes fifty of them manageable. It’s the platform under every enterprise rollout — a hotel group, a hospital network, a retail chain — keeping the whole estate consistent from one screen.

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What is IRIS OS?

IRIS OS is the platform behind the Holobox — the software that runs each holographic display and manages the whole fleet. On a single unit it plays the content and drives the interactive AI; across an estate it lets you manage content, scheduling and the AI for every Holobox from one place. It is what turns a hologram display into a managed platform.

Can IRIS OS manage a fleet of holograms across many sites?

Yes. That is the point of it. Content and scheduling are managed centrally and pushed to every Holobox in the fleet, so a 5-site or 50-site estate stays consistent and up to date without visiting each location. Units are updated remotely and kept in view, which is what makes multi-site and enterprise rollouts practical.

What content can IRIS OS run on a Holobox?

Three kinds: pre-recorded content, a live 4K two-way connection (a real person appearing in real time), and an interactive AI Hologram (a conversational AI avatar). IRIS OS handles playback and scheduling for all three, per unit and across the fleet.

Does IRIS OS power the AI avatar?

Yes. The interactive AI Hologram — a life-size, multilingual conversational AI avatar — runs on IRIS OS, which manages the avatar's content and behaviour alongside the rest of the display's programming. See AI avatars & conversational AI for how that works.