The car reveal. Life size. Every showroom.

Reference deployment

BMW i5 Belux launch, with Urban Media and Clear Channel.

The BMW i5 Belgian-Luxembourg press launch used a holographic wall to reveal the car at life size to press and dealers. Urban Media × Clear Channel coordinated the deployment; Holoconnects handled the capture and playback. See the BMW × Urban Media case study for the deployment context and outcomes.

Why holograms fit automotive retail

The car reveal is the moment.

The launch moment of a new car, the reveal at a press event, the first arrival at a dealer showroom, the flagship-store display is exactly the shape of moment holograms are designed for. A life size projection with real perceived depth reads as a car standing in the room, not as a photo on a wall.

The scaling economics work for automotive too. One captured reveal, deployed simultaneously across every dealer in the region for launch week. Same content, dozens of showrooms. Without shipping a physical concept model between venues on a schedule that’s always tighter than the campaign wants.

Configuration options

Three automotive-retail formats.

• Single-vehicle hero. A Holobox in a dealer showroom or press-event space displaying the launch vehicle at life size. Full 3D visualisation with rotation, colour changes, and configuration variants.
• Multi-Holobox reveal wall. A Hologrid, 2 to 5 synchronised Holoboxes, for large scale event reveal moments. The vehicle emerges across the modular wall as one seamless hologram.
• Multi-showroom simultaneous deployment. Same reveal content playing at every dealer showroom in the network simultaneously, synchronised for launch-day timing across regions.

Rental model

Rented for the launch window.

For a specific car launch (press day, dealer training week, campaign activation), rental terms apply. See hologram hire for the rental deployment model.