BMW, Urban Media, Clear Channel and Holoconnects push the boundaries of car advertising with the Holographic Wall

A wall of life-sized holographic images presenting the BMW i5 in three major Belgian stations.

Client

BMW Belux × Urban Media × Clear Channel

Sector

Events

Outcome

A wall of life-sized holographic images presenting the BMW i5 in three major Belgian stations.

Where

Antwerp-Central, Brussels-Central and Namur

What ran

The BMW i5, explorable from every angle

Display

The Holographic Wall, our Hologrid

With

BMW Belux, Dentsu, Urban Media and Clear Channel

The BMW i5 is presented like never before, thanks to a unique technological feat: a wall of life-sized holographic images allowing viewers to explore the car from every angle, as if they were right there.

Urban Media orchestrated this process, from filming the BMW i5 images to creating the Holographic Wall, an unprecedented, customized car advertisement and the first of its kind in Belgium.

The Holographic Wall is installed in three major stations in Belgium: Antwerp-Central, Brussels-Central, and Namur, covering Flanders, Wallonia, and Brussels to reach a wide audience.

The BMW i5 campaign is also visible in five major centres in large format print on the More O'Ferrall 36m² and on the digital Billboard Live Street & Station screens. The campaign is the result of a collaboration between BMW, Dentsu, Holoconnects, Urban Media, and Clear Channel.

“The BMW i5 embodies our commitment to innovation. The Holographic Wall provides an immersive experience and revolutionizes how we present our cars. We are very pleased with this innovative collaboration with Urban Media, ushering in a new era for car advertising.”
Georges Pagalis, Media & Digital Performance Manager at BMW Belux