You bring the message. Holoconnects handles the capture and processing. Hologram content requires multi angle capture against a controlled backdrop and depth-cue processing into the Holobox playback format, standard camera footage doesn’t play as a hologram. Not a DIY project, but the customer input is substantial: talent, script, and creative direction.
Why standard video won’t work
Standard single camera video captures a 2D image. Playing that on a Holobox works technically, the display renders the pixels but the projection looks flat because the depth cues the Holobox uses to make content read as three-dimensional aren’t in the source.
Hologram content is captured at the Holoconnects Recording Station against a controlled backdrop, with multi angle coverage that ensures the projection reads correctly from the viewing angles the Holobox will be placed at. Processing then adds the depth cues (edge lighting, occlusion behaviour, scale relationships) that trigger the three-dimensional perception.
What you bring
- Talent. The person or product being holographed. A spokesperson, a host, a trainer, a product hero unit.
- Message + script. What the talent says or does. For products, the story arc of the reveal or demo.
- Creative direction. Tone, pacing, brand voice. For AI Hologram deployments, the character’s personality + knowledge scope.
- Delivery requirements. Where the finished content will be played, on which Holobox variant, and when the on site playback needs to be live.
What Holoconnects handles
- Studio + capture. Multi angle recording setup, lighting, sound, and the technical crew.
- Processing. Conversion into the Holobox playback format with depth cues, edge treatment, and background isolation.
- Deployment. Delivery to the destination Holobox, playback validation, and, for live two way telepresence, network setup between the origin and destination Holoboxes.
- Iteration + support. Content updates handled remotely; ongoing support during the deployment lifetime.
How production has run for real customers
- BMW i5 launch, BMW / Urban Media supplied talent, brand direction, and the launch narrative. Holoconnects captured, processed, and deployed the holographic wall.
- ITC-ILO Turin, the UN training centre supplied the trainer talent + multilingual scripts. Holoconnects captured each language separately + processed for multi-country playback.
- Aiden by Best Western, Aiden defined the check-in guest journey + brand voice for the AI hologram character. Holoconnects deployed the AI Hologram tier with the trained character.
Related reading
- What can you put on a hologram?
- How long does hologram content take to produce?
- Recording Station
- What does a hologram cost?
Content brief starts with a 30-minute call.
Book a call. We’ll walk through what your specific message, talent, and brand direction look like when produced as a hologram.