News & insightsPress release
CIC Hospitality, Holoconnects and Mews launch holographic AI powered check-in at Aiden by Best Western
The Holobox, an AI avatar and the Mews hospitality management system come together for a holographic front desk at CIC Hospitality's Aiden by Best Western Lolland in Denmark.
Published 19 December 2024

AMSTERDAM and HOLEBY, Denmark, December 21, 2024. Holoconnects, a 3D holographic solutions provider, Mews, a cloud-native hospitality management system, and CIC Hospitality, a Nordic hotel operator with 13 Aiden by Best Western properties, announced the launch of an AI powered holographic front desk avatar.
The avatar checks guests in and out, generates room keys, books additional rooms, makes dinner or spa reservations, and answers questions. The first AI greeter launched at Aiden by Best Western Lolland in Denmark on 21 November.
How it works
The AI powered holographic avatar engages guests in real time through natural, human-like conversations while operating inside the Holobox, Holoconnects' 4K transparent-LCD display that creates a life size, life like 3D holographic experience.
The avatar is integrated with Mews to handle hotel bookings and check-in. As a software leader in hospitality, Mews helps hoteliers manage operations and use automation to boost revenue and deliver remarkable guest experiences. If the AI avatar cannot answer a question, guests can request a live connection, instantly speaking with a life size, 4K hologram of a CIC Hospitality employee in Oslo.
See how a hologram receptionist works at a front desk.
What partners are saying
Matthias Tanski, CEO of CIC Hospitality: "This launch underscores CIC Hospitality's commitment to leveraging innovative technology to transform guest experiences. We are excited to collaborate with Holoconnects and Mews to explore how cutting-edge solutions like this holographic front desk avatar can enhance the hospitality landscape."
André Smith, co-founder and CEO of Holoconnects: "The launch of a virtual avatar greeter is an exciting new step forward for Holoconnects and the hospitality sector as a whole. We believe it will ultimately elevate and improve the guest experience and overall hotel customer satisfaction."
Matt Welle, CEO of Mews: "This revolutionary front desk avatar, in collaboration with Holoconnects, has the potential to transform the hotel reception experience as we know it." He added: "It is already freeing up front desk staff who now have more time to deliver a truly personal experience for each of their guests."
Sector insightHologram solutions for hospitality
How hologram technology adds value to the guest experience and supports your team, for hotels, restaurants, and entertainment venues that want to deliver high quality service that feels personal and modern.
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Media coverageSkift: Holograms at the Front Desk at Aiden by Best Western
Skift covers the launch of the Holobox-powered front desk at Aiden by Best Western Herning, the first hotel in CIC Hospitality's plan for holographic check-in. Today the Holobox runs at 9 CIC Hospitality hotels in Scandinavia.
Read the article
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