Project overview
Visit Britain captivated travelers at Paris Gare du Nord with an interactive Holowall display: a modular hologram installation that brings British destinations to life in three dimensions, right in the middle of the daily commuter flow at one of Europe's busiest stations.
The installation ran from 18 June to 1 July 2024, fourteen days of high traffic exposure during the summer travel-planning peak.
Setup
Contractor: Mediagares, working with Screenbase on behalf of Visit Britain.
Technology provider: Holoconnects.
Technology used: the Hologrid, Holoconnects' modular Holowall, configured for high traffic public spaces with interactive touch input.
Location: Paris Gare du Nord, the gateway between France and Britain.
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